Unleash the power of your culture. Propel your brand forward.
Too many executive leaders settle for inadequate employee performance, mediocre outcomes, and unremarkable earnings. But this doesn't have to be your organization's reality. There is a way to break through the inertia to engage your team, drive better results, and attract a tribe of loyal customers—by tapping into the greatest driver of brand success: your internal company culture.
Culture Built My Brand is your roadmap to winning more customers and turning them into raving fans. With practical steps and customizable tools, this easy-to-follow guide gives you the know-how you need to tap into your company culture to create an authentic brand that stands out from the competition.
About the Authors
Mark Miller & Ted Vaughn are the cofounders of Historic Agency, a brand strategy, innovation, and design partner that helps ambitious brands do more good.
Mark leads product strategy, marketing transformation, and brand at Historic. He's rebranded nearly 100 organizations and also specializes in all things strategy including brand, product, and marketing. A fan of Bob Ross as a kid, Mark grew up wanting to be a painter. Falling short of happy clouds, he thought becoming a cartoonist might be a fit, but went on to pursue film instead. He started out as a producer and director creating branded content before finally landing in brand and marketing.
Ted leads client transformation at Historic and specializes in executive leadership, brand development, and strategic clarity. Ted has served hundreds of for-profit and nonprofit brands. His passion is to serve senior leaders by helping them align everything they do to build their brand from the inside out.
Ted's childhood dream was to become a stuntman like Lee Majors in the 1980s show The Fall Guy. Instead, he started his career as a professional musician and talent booker for DJs and jazz combos. He also has a lifelong love affair with food and beverage and became a sommelier in 2009.
